Individual Critical Reflection On Learning Outcomes Marketing Essay

Individual Critical Reflection On skill Outcomes trade Essay strike out Games is formed in 2006 as an self-directed plot of ground knowledge studio and publisher by 3 naughty manufacturer veterans eager to bring virgin experiences to fluent gaming primarily, and past to further platforms.The 1st heading Dead Water was launched on J2ME spry earph geniuss in Sept 2006 to ex cardinalsive very cardinal praise. Since then the studio has developed a desirable status for modernization and excellence, structure strategic partnerships with several main(prenominal) plot of grounds developers and development studios all around the world.Having achieved success in the beginning period 2007 quest for raised seed deal from ordered Scottish technology industrialist Bill Dobbie and they funded in middle of 2007 to enlarge manufacture ability and to al woeful a more hostile move toward the licensing and government issue activity. tittle Games was featured as no.23 in the 02/ Rea l task 50 in 2007 to watch in Mobile listing, a greeting reference point of the excellence of the studios ventures and potential of the byplay strategy. selling syllabus for Back on the saddle crippled. almost of the meandering(a) supports developers develop the stakes basing on the smarts events. Marketing plan illustrates the merchandise segments and strategies, which we atomic number 18 employing to overhear customers and produce comfortably receipts enhancement stream. We unendingly develop the games with real life story twist, which always give favor over our competitors by gift customers a upstart outlet to venerate active games.We go forth fund development of our suffer game by providing consulting services to create similar games for corporations who ar looking to create mobile games for promotional designs. The consulting project lead come from ad sponsorship relationships that we for derive work with companies who atomic number 18 interes ted in implantding their brand and offers inside our separate games and would in like manner like or sothing more custom that they chamberpot offer as their own game. In first-class honours degree few course of studys of the chore, we expect consulting to constitute a large delegate of our revenue stream.VisionOur Vision is to depart hoi polloi with a fun over the course of their normal day. We create games that be easy to play. We develop games basing on the real life situations and on life styles of different country hoi polloi. This unique feature always helps us in winning the customers. We in whatever case help the customers in understanding the various cultures.Our bundle development team is experienced to create timely games chop-chop. Our merchandise altercate is to attract visibility quickly and we specialise to accomplish this by leverage a multi-pronged lift that involves social media, email merchandising and explore locomotive optimization strategi es to slay food tradeplace make out. As we gain traction in the marketplace, word of oral cavity will lift our game downloads significantlyGoals win sales by 100% by the end of year 1.To be a mile s smack in traditional game development within two years.To set up reliability among the clients.Our determination is to prove a reputation for games that poke fun at what umpteen would consider humorous actions by comfortably-known populate.Our aim is to create the most ripe and fun casual games in the whole wide world nates CustomersIdeal customers is between the ages of 15 and 25 who enjoys playing video games and has a mobile phone that allows industriousnesss to be downloaded, such(prenominal) as the moderate to exalted end mobile phones. Customers usually carry play station or TV-based video game unit at family line. Some of the even confine a portable gaming unit such as the DS/DSI and other portable gadgets. Most of the customers run through with(predicate) acc ess to a home computer, pc or Mac. Most of the customers ar teenagers living at home, others are college students or who stand joined the workforce in the last 6 years. They have a wide range of disposable income.Market explanation and SegmentationWe betoken two segmentsMobile game partrs.Organizations that requisite to have-to doe with them.In the above segments, customers enjoy notional experiences and computer and mobile phone savvy.Free mobile gamesSome features of innocent versions are disabled and advertisement is displayed in some strategic locations within the game so that use of goods and servicesrs are non bothered or distracted by the ads. For example, a station keep company pays for a sponsorship and we might embed their name as a tappable billboard that appears as if it is part of the game itself.We offer trail versions of our games for free so that users can get a taste of the full game without committing any silver up front.Paid mobiles gamesPaid mobile games moderate a broader set of features. The price was fixed to create very low price resistance for customers.Games are accessible via instant download on their mobile platforms. Paid games are monetized via clickable ad sponsorships embedded within the games.Organizations that want to r separately youthThere are customers who purchases custom mobile game development services. Their object is to promote their brand and intersections to the demographic that overlaps with mobile game users. rump Market Segment StrategyStrategies focus on exploitation an initial set of libraries restraining game attributes that can be combined to create sore games. After launching the game, we will stay in first-string contact with our customers via numerous online methods, including social media and email market. After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games.Target Mobile Gam e UsersOur mobile games have a timely fraternity to current countersign events. Due to which we release rising games basing on precedent and present news. For example, we created a cow boy character in pricker to the saddle game. And we create the new versions considering the latest political scandals, celebrity comments. The mobile game users enjoy interacting with games that give them a sense of supply and hullabaloo, allowing them in some way to live vicariously through the game. Most of our games are help in increasing the users concentration levels.Needs and RequirementsMobile games users always get tired quickly and are constantly looking for new games to play. We sign the news media so they discuss games related to the stories they are covering. Our target stories are taken from all around the World.Generally teens get money from their parents to purchase games, which can be from low paying jobs or allowances. Teens in increase have limited financial capacity yet ch oose to expire part of their disposable income on game as one of their sources of entertainment. Most of the mobile users have limited financial capacity. Customers always talk to each other just well-nigh which games they enjoy, including strategies for playing and winning. They likewise participate in online forums and tidings group to gather tips and other discipline to help them play or to find new challenges. Most of the customers enjoy being listed as the senior high school pock when there is a public setting available for thespians. We in ply to offer this public setting by allowing the customer to upload their score to our web site for each game. The highest scores will be posted, giving the player worldwide bragging rights. As a result, the word of mouth potential for timely games is explosive.We empha size of it more on foc exploitation on creativity along with spectacular service and speed of development for our consulting clients. It is important for us to get to market quickly in order to capitalise on the news event that is associated with game. The longer the delay between game conception and game release, the less the penetration of that game.Distribution Channels come near senior selling executives is typically done through a course of means. Our finances and resources are limited, so we wishing to manage them effectively.We focus on two aspects advertiseNetworkingThe advertisement will primarily be online via search engine ads so we see the results within days instead of not knowing whether a print ad has effect. We have identified 4 trade shows and 3 conferences that these executives typically attend over the course of a year. Part of our marketing plan is to attend these events to profits with these potential buyers. We also will submit response to calls for papers to be speakers at some of the events when possible.Blackberry applications are controlled by Blackberry through Blackberry App world. Their users tend to be older an d more focuse on business uses for their mobile wiles. Because of this, we will not focus our initial efforts on Blackberry. However, we do have the expertise to build Blackberry applications and will create custom games for this device for consulting clients who would like them.iphone games are distributed through the Appstore which is currently controlled by Apple. One of the obstacles we have to overcome is the speed with which apple approves applications for downloading, which will be important for us since our games have a time sensitive nature to them as they will be popular as long as a new story is in circulation.Googles Android offers an open source model so they will likely surpass the iphone in the number of applications available soon. This also eliminates the need for review and allows us to post new applications quickly. As more applications come out for this device, it will gain market share. We want to be positioned so that we leave excellent games for the communit y.Competitive ForcesThere are numerous mobile game developers. Most games are developed by one person who does not have the marketing savvy to integrate advertising sponsorships into their games as we have depict in this marketing plan. Our unique twists on the type of the games is also an advantage because we will not have to excrete as more than time and energy thinking of the game themes. The news of the day will provide that folders so our efforts can be severe on developing that real-life story into a game.There are many software developers targeting organizations to build custom games. Some are developing games foreign at lower cost. Even some larger domestic companies source portions of their game development. In order to keep up with pricing pressures, we have established ties with one overseas organization to help us with game development as we release new games and create the component libraries.communicationsWe leverage word of mouth and social media for the vast majority of our marketing victimization platforms such as Twitter, Facebook, and Orkut. These platforms are widely used by the customers in our demographic market. We will solve announcements via firm tweets and updates to our fan scallywag on Facebook. We also use email marketing list which is comprised of people who have expressed interest in knowing when we release new games. We have segmented our email list so that we can transport appropriate emails to media and different ones to actual gamers, our customers. We also develop an online ad effort with land pages containing lead generation forms that visitors can fill out to get whitepapers on using mobile gaming to attract customers. We also network at major trade shows and conferences, including obtaining engagements where we can discuss case studies to produce our concepts and strategies to the right level of buyer. each(prenominal) game will contain a connection to our web site where users can find out about more games and subscribe to our email list and follow us on Twitter and Facebook. To help promote games via word of mouth, each game has the weft to notify a friend. So, a user can send a text message to a friend instantly to share their excitement or recommendation about the game.BudgetMarketing expenses are for the most part for staff required to do the marketing activities listed. The vast majority of the software tools needed to implement the activities, such as analytics and landing page creation, are available for free. The exceptions to this are for specific tools like email marketing and forums. We do not expect an increase in marketing staff requirements during year 1 because one person can actually do a lot of these activities. Once they have put marketing plan serve upes into place, the marketing activities upkeep becomes easier and can handle by junior staff. Below is disruption of marketing expenses by month for year 1.Keys to SuccessMany companies leveraged the power of mobil e games to reach their market, however we will show case studies which is the primordial separate to success. This can be tracked using metrics such as the number of times a gamer clicked on an ad embed into a game, the number of times a custom game was downloaded or an increase in sales of the product being promoted. Success can also be tracked by industry buzz.For example, fast fodder chain burger king created a Facebook application that allowed users to earn points for unfriending one of their friends. This application would show the image of the friend burning. Upon burning 10 friends, the user would be entitled to a free burger. This application spread very quickly and quite a few Facebook users enjoyed participating.This campaign did two things generated traffic into restaurants and generated a tremendous amount of media buzz. It cost significantly less than a nonrecreational advertising campaign involving television time purchases.Our posting to social media sites will in clude a trackable link so we know how many people click on each post. Using online tools like link redirectors. We can also see how many readers repost or forward such colligate. We will also include trackable links within our email marketing messages. People who want more information about the game will be directed to landing pages, which are web pages that contain more information about the game, which includes details about the game and the links to download the game. These landing pages will be optimized for search engines so that when net user search on various keywords, our pages will rank super in their search results.The usage of online analytics tools helps to enable to see how many people click on various links in our media campaigns to go to the landing pages and how many clicks to download each game. On the other hand, online clicks cannot track users who use their mobile phones to download the apps directly, which may comprise the bulk of our downloads. For those, tr acking of downloads is provided by the platform such as Appstore.We estimate that one of every ten people who visit the landing page or see a tweet or Facebook post will download a game. The ordinary sale price estimated based on pay downloads as well as sales of advertising sponsorships and custom game development.Sales envisionSales forecast is a difficult realm of management.We have one-third sources for salesCustom games development This will be consulting projects to develop promotional games.Game downloads This includes free and paid downloads. The free downloads are monetized from embedded advertising sponsorships.Embedded advertising sponsorships ads embedded in both free and paid games.Sales MonitoringSales must be constantly monitored to get word that targets are being reached and revenue is being generated. The best way to do this is by comparing sales against pre-determined targets which we have. The revenue generated from sale should also be tracked against the co mpanys figure.Sale achieved should be reported on a regular basis so monitor can take place. It is sometimes not always obvious when a deal has been closed, so a insurance coverage template to record sales may be helpful in this process. This template can also capture prospects that are being worked on so there is overall view of the sales pipeline.In monitoring Process, it is good to understand why a sale has been successful, and why a sale was not made. This can help us readjust our approach or learn about competitors so that the sale can be won the next time.Progress MonitoringWe created a variety of key metrics that will measure on a regular basis, to consume sure we are on the track. These require many adjustments and fine correct as we progress.INDIVIDUAL CRITICAL REFLECTION ON LEARNING OUTCOMESThe whit Games Company sets forth a clear committal narration that is outlined with three major principals in mind that outline the companys values and motivates its employees. T heir military commissionary station statement is divided into two partsProduct mission economic missionSocial missionFurther defines the companys outlook on how they should squeeze the world. By using clear energizing lasts and communicative goals, the mission statement of shred Games provides a motivating vagaryl that its employees can strive for. The Tag Games Company has a mission statement that motivates its employees to want to produce a good product.The Tag Games mission statement is divided into three subdivisions that fool it simpler to see what the overall goal is. The sub classs are product, economic and social missions. Each area addresses energizing goals as well as communicative goals to provide a clear and motivating mission statement. Energizing goals state the intent of the company and what goals the organization would like to achieve.Under the product mission, it is stated that their goal is to make, distribute and sell the finest thought provoking games. Th is is the primary mission of Tag Games because they are in the business of selling games. It is also the first subsection in their mission statement, they are saying that this is who we are and this is what we do. Tag Games is a games company, so the first line makes sense because it simply states what the primary goal of the company is to make games. Along with this line, there are more lines about serving the society and using the morals. These statements add a sort of severeness to the business of reservation Games.These statements add a sort of validity to the business of creating games. Employees reading this might feel like they are doing the world a service by working for Tag Games. These sorts of statements are designed to make the employees feel like they are making a let out product, better for the people who play the game and better for the rest of the world too. A portion of people that work for Tag Games as well as a portion of their customers base will place great splendour on the companys outlook on the style and creativity of the games. The goals in the first paragraph are clear organizational goals and will make some of the employees that work there feels good about working there.The next portion of their mission statement goes into their economic mission. The economic mission states that part of their mission is to fat opportunities for development and advanceth for their employees. This is a sort of communicative goal. By making expansion a part of their economic mission for the purpose of providing opportunity, it becomes in the interest of all employees to work hard for expansion. By adding this section into their mission statement, Tag Games is communicating to every employee that it is their duty to help expand the business to create even more opportunity for current and futurity employees. Every employ gains from the economic mission includes increasing revenue for investors and making profit. Most companies will include profit m aking for investors and increasing revenue because stating this in the mission statement can attract investors.The final area that is included in their mission statement is the social mission that Tag Games has outlined for its organization. They state that because business plays a vital role in society that they should initiate ways to improve conditions locally, nationally and internationally. This paragraph essentially outlines how to be a good citizen or neighbor within the community. A certain portion of the employee population will feel inspired by this portion of the mission statement and get increased job satisfaction from working at Tag Games. Working in the community and coexistent with neighbors is good for the company as well as being good for the employees.When the whole picture is put together, the values that Tag Games is trying to shake in their mission statement is clear. Respect for nature, helping one other and being good neighbors to each other sums up the Ta g Games mission statement. Their mission statement is very idyllic, but it is a good idea that many people would take to heart. The mission statement of Tag Games sets the tone for all employees and creates a positive impression of their company. The employees of Tag Games are credibly very motivated to work for a company that has so much social conscientiousness and basic love for fellow man. It is definitely a feel good kind of mission statement.I always snarl that marketing play a major role in promoting a product. However I never had a clear picture of enormousness of growth of the company and values.Tag Games, successful employment relations has seen the company become a leader within the gaming and development industry. Marketing and employment relations are equally important aspects to the successful movement of all businesses, through correct marketing businesses can expect to grow and expand, both in size and profitability. Tag games have employed a range of strategies t o accomplish its aims and become a more competitive player within the aviation industry. With the development of new game, individual strategies will need to be used to help the business succeed.Role of marketing in the growth of the companyThe role of marketing is to connect the business with its target market. Marketing is the major link between the business and its customers. As the market interpolates and becomes more competitive, the business require to know and understand its target market so it can provide better service to its customers. Successful marketing will identify customers needs, and then, plan price, promote and distribute the products and service that will satisfy these needs. This way the business goals of increased profit and greater share of the market can be achieved. But continually researching customers and monitoring the business environment, marketing provides the information the business needs in order to change direction on adjust its tactics by provid ing new product or changing existing products. The objectives and strategies of the marketing plan are used to determine the plans of the other functions such as operations, employment relations, and accounting and finance. worry has recognized the role of marketing in business success and so continually researches its market and modifies its marketing strategies to insure customer needs and wants. background knowledge Marketing ObjectivesThe next step in the marketing planning process is setting the marketing objectives. The objectives establishes in the business plan will be the guide for the marketing objectives. Tag Games main objective is to make a profit, both in the current and long term. The overall goal is to provide a satisfactory return to investors and to generate affluent profit in reserve to fund growth and the development of the new games. Tag Games main objective is to sell its games at affordable prices that will ensure enough demand to sustain its profit object ives. However there are other objectives, Such as increase sales, increase customer service, decrease operational cost, increase market share.PlanningPlanning is essential for successful marketing. In order to carry out the marketing program, a business needs a plan that will help it to achieve its objectives. For each business marketing plan is going to be different depending on the size and nature of the business. The marketing plan involves 5 stages these includesMarketing mixAs the gaming industry has become more competitive, the competitors have focused on product planning. Tag Games designs products to be attractive and hold customers from a limited market segment and to do so profitably. This means using its detailed understanding of the needs and requirements of its different market segments. Such understanding is acquired through market research.In gaming industry customer always get bored after completing the levels in the game. They always want something new which is n ot present in the market. To achieve this Tag Games always comes with creative ideas to develop new games.Price is an important element in any marketing plan. Strategies for promotion the new game.Image of Tag Games in the society.AdvertisingSales promotionStrategies of MarketingA business can use a number of different strategies to reach the same objective, and a gang of different strategies can be used. Whichever strategies are used they must meet a number of basic points.Meet the objectives of the business and marketing plans run into the needs of the target marketsWork together in achieving marketing objectives.Tag Games uses market segmentation to better meet the needs of all its customers, to argue more effectively, and to attain financial goals more readily. Tag Games is launching new game called Back on the saddle which is targeting on youth and teenagers. perspective is the image that Tag Games projects in relation to its competitors. Tag Games brings charge to its game s by using a variety of positioning strategies.Situational AnalysisThe situational analysis looks at the market n term of size and growth, needs of the target market and trends in buyer behavior. The performance of the products or service in terms of sales, profit margins and stage in the product lifecycle are examined. Major competitors are identified and analyzed in terms of marketing and stage in the product lifecycle is examined. Major competitors are identified and analyzed in terms of marketing strategies. A major part of such as market share, loyal customers, level of customer satisfaction and product quality.Marketing Plan ImplementationProcess of implementing Tag Games marketing plan into action. The marketing segment of TagGames continually monitors, controls and adjusts its marketing activities using the following toolsComparing actual and mean results using a number of tools.Revising market strategies and taking restorative action where appropriate.Developing a financ ial forecast of revenue using models, past sales data, executive judgment and surveys of customer trends. It then estimates costs such as market research cost, promotion costs.Tag Games marketing plan and strategies are effective because of the followingFocus on market research.Identify and satisfy customer needs.Encourage new product development. ecumenical marketing plan and strategies.Apart from these, working on various projects has presumption me varied experience on the basis of which I have pertinacious that marketing is where I would like to base my future. A career in marketing would give me an opportunity to work across boundaries of industry definitions with a number of industries ranging from consumer goods to innovative communication and high tech markets. The project helped me gain exposure, insight, knowledge and hands-on experience with time environment. The Project also helped me in understanding consumer buying behavior entails marketing, relationships, and consu mer behavior. Consumer behavior comprises all the consumer endings and activities connected with the choosing, buying, using and disposing of goods and services. I learned that marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. analyze consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people.If companies does not have the correct or necessary information about the competitors and market, bad business decisions occur, leading to companies not making marketing decisions without knowing specific details about their customers.I have soundless and learned the planning and implementing marketing promotions to capture the market, within given budget constraints. And various methods of approaching companies marketing head for contracts or business deals.T he piece of tail line of my experience is, every business is to attract customers continuously. It takes more than a good product or service it takes serious planning and perpetrate people working the plan.