Buss Plan Essay

Secondary commercialises c. ordinal securities industrys d. Prospective customers 8. Proposed mends 9. Action Plans a. Brand awareness action plans b. New location action plans c. Organizational structure action plans d. Remote locations action plans e. topical anaesthetic advertisement action plans f. Pricing issues action plans g. Competition with industry leaders action plans 10. Sales projections a. Pessimistic b. Optimistic c. Realist 11. Exhibits a. Materials equals b. Sample snag Comparison c. Vanilla Cupcake Cost Breakdown d. Coconut Cookie Cost Breakdown e. Sample Media List f.Sample Vegan Recipes g. New York Times phrase 12. Appendix Executive Summary Executive Summary The proposed company, Bon Bon Appetit, is in the early on stages of development. Bon Bon Appetit go awaying be a fortissimo bakeshop, focused on providing original, vegan, and gluten-free sunbaked corrects to the community. It is expected that the majority of revenue in the first year forget be derived from in-store retail purchases. However, once the bakery has established a good reputation within the community, its primary revenue will nigh presumable be from custom orders for special events.Bon Bon Appetit competes in a sub market of the baked goods, desserts and health pabulum industries. Competition will range from gigantic supermarket bakeries, such as Publix or Sweetbay, to smaller independent bakeries in the community. Bon Bon Appetit will be able to set itself apart by offering first-rate ingredients, hard-to-find specialty items and exceptional flavor. Since Bon Bon Appetit will be able to differentiate itself from its supermarket competitors, it will not be forced to rely on low cost pricing. This will enable the bakery to maintain a decent meshing margin in a ontogenesis industry despite the competition. thorough analysis has shown Bon Bon Appetit to leave multiple strengths in terms of utilizing sociocultural desires and trends, encounter needs of low-served specialty consumer markets and taking advantage of Tampa Bays growing population. Weaknesses for Bon Bon Appetit arise in overcoming consumer stereotypes about health food not penchant good and in business expenses. Tampa Bays most worthy locations have extremely high rental rates, which means that the bakery would be unable to survive unless it achieved great mastery quickly.Overall, Bon Bon Appetit shows good potential as a local business, given that its weaknesses are addressed in a way that minimizes their negative impact on the bakerys so-and-so line. Compromises on the bakery location which allow for lower overhead, but overly maintain visibility and foot traffic, could be the difference between success and failure for this business. Situa tion Anal ysis Situation Analysis Gluten-free foods pushed through the recession in 2009 to achieve a global value gross revenue growth of 11 part, jibe to Euromonitor International.The same source also found that in 2009 , gluten-free food registered global value sales of $2. 3 billion and also accounted for 27 percent of food intolerance sales. Bakery products, which traditionally are the most affected category of food, experienced half of these sales. Gluten-free products were originally intended for citizenry with celaic infirmity, who experience a dangerous intolerance to gluten. Recent reports from Packaged Facts imply that many people who have not been formally diagnosed with celiac disease have chosen to avoid gluten because of a self-diagnosed allergy.The findings of the report show that just now 8 to 12 percent of gluten-free consumers indicate that they or someone in their household has celiac disease or gluten intolerance. Packaged Facts predicts that the gluten free market will continue to grow in the next five years, come up $5. 5 billion by 2015. Current pop culture is creating a new perspective on veganism. Oprah Winfrey and her 378-person staff recently took on the contend of e ating vegan for one week, and also committed to Meatless Mondays at the Harpo station.Vegan authors, Kathy Freston, Kim Barnouin and Rory Freedman, have landed at the top of many book lists in the ult few months and have also made a number of picture appearances touting the benefits of a vegan diet. In addition to the increased popularity of special diets, demand for radical food products has increased rapidly. An article published by CNBC noted that in 2003, organic food sales at the retail level come $10. 4 billion, according to Katherine DiMatteo, executive director of the Organic Trade Association. fit in to the Organic Trade Associations 2010 Organic Industry Survey, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24. 8 billion in 2009. Market/Company Situation Bon Bon Appetit bakery will first and foremost provide delicious baked goods, with an ferocity on healthful indulgence. By providing organic, gluten-free and vegan baked goods, the b akery will hyperbolize its market beyond that of a typical bakery. These specialty offerings will embolden brand loyalty in target markets normally excluded and ignored. The increasing popularity of gluten-free, vegan and organic food is the core motivator for creating a bakery like Bon Bon Appetit. new(prenominal) specialty bakeries exist around the country, but no such bakery has established itself in the Tampa Bay area. Most well-established and successful vegan bakeries are find out in young, urban areas, such as New York Citys BabyCakes, Portlands Black Sheep bakery or Ashevilles West barricade bakery. Of Tampas population of 4,094,530 people (as of 2009), 49 percent have end at least some college and 41 percent are under age 34, according to the Tampa Bay Partnership. Females make up 51 percent of Tampas population, according to ESRI, Inc.These demographics indicate strong potential for a specialty bakery, since young and educated people tend to be more credibly to be in terested in health foods and alternative lifestyle options. For example, according to a study conducted by the Vegan Research Panel, 69 percent of American vegans adopt the lifestyle before age 24, and 78 percent of American vegans are female. The 2008 Food Institute Report also concluded that, In general those with more education and income are more likely than clean to try to eat healthy.