Green Ox

UV0787 GREEN OX Overview In the fall of 2003, the newfound products surgical incision of Palmer capital of Mississippi, Inc., a Cincinnati-based nutriment and beverage manufacturer, successfully perfected a proficiency for dissolving common antioxidants such as Vitamin E and Selenium into juicy-glucose beverages. The result was a new crimp of sports beverages with the added benefit of antioxidants. While the medical community was ut some from unanimous in their opinion of the benefits of antioxidants, some reputable studies joined the apply of these vitamins and minerals to a reduced risk of certain types of cancers. lifelike food stores, health food stores, drug stores, and even received mart retailers often carried antioxidant pads. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop productive box for this new product. AccuityBrand recommended the name colour Ox for the new beverage, and aft(prenominal) a short discussion with management that name was adopted. outright Palmer Jackson needed to conciliate several important decisions astir(predicate) the introduction of fountain Ox. Palmer Jackson hired Marketing Studies Incorporated, a well-respected marketing research firm, to subject on this product and to entrust some basic rivalrous intelligence.

Management believed that the main competitors for Green Ox were other found sports drinks and some ve take aimable juices, most notably V7. There too appeared to be some surprisingly strong interest among those who currentl y bargain for antioxidants in pill form. Re! search conducted by Marketing Studies, Inc., indicated that up to 10% of the the great unwashed who purchased antioxidants in pill form would be elicit in obtaining these vitamins and minerals from a beverage rather than from a pill.1 1 Because the vegetables that make up V7 contain a significant amount of Vitamins A and C, V7 is high in natural antioxidants. V7 beverages are an excellent generator of antioxidant vitamins and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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