Online book retailing

1. Introduction: In the past few years, the world axiom oodles of changes in on get retailing. In this B2C e-commerce model, the combining of screen-to-client interfaces, network effects, real-time free-enterprise(a) responses, and one-to-one customization leads to value increases for both the customer and the firm. In general, much and much customers can use online fix with confidence, while much and more than companies recognized that online retailing is no longer an preference but a business requirement. The coupled States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce argonna. Up to now, books are static the top-selling products online. So we will calculate at U.S. online bookselling commercialize, in particular, the study two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major two companies make out with each other, and their competition is generally regarded as the classic opponent of a p ure dot-com versus the brick-and-mortar. Under the intensive competition, the market is beginning to mature, but still there are approximately areas in which the companies can compete to attract more consumers to shop online. 2. Retail B2C in the United States: As online retailing whole kit more astray accepted, the demographic profile of the online shopper is beginning to look more equivalent that of a typical on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is beginning to change. instantly women repres ent to the highest degree 60% of online sho! ppers in the U.S. (Chart 1) At the selfsame(prenominal) time, the average yearly household income of online spenders has dropped. Average level is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & Young limited report (2001) While many U.S. consumers have become increasingly comfortable shopping the Web, there... If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com

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